Tuesday, March 01, 2005

Internal Memo

A friend emailed this article to me. My favorite:

3. Anchors: Use dramatic verbs, even for minimal snow totals. Bad: “The region received a dusting today.” Better: “Snow paralyzed/pummeled/blasted/buried the Washington area today.” Better still: “Armageddon.”

Supposed satire that I suspect may really be true.

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